I’ve never been fond of “best practices” although most of my clients profess to be constantly pursuing them. The problem is that today’s best practice is next week’s second best practice. There is a danger that in thinking we’ve identified a best practice that we quit looking for better practices.
That’s why I’ve been an advocate of better practices; looking for ways to improve on what are considered best practices.
I’ve shifted my thinking yet again. The ultimate goal should be “next practices.” Better practices improve on what’s already being done. Next practices are the innovative new things that change the game. Zappos used next practices to revolutionize online shoe buying.
Best practices are good. Better practices are…well…better. But next practices are best.
What are you pursuing in your organization?