“Although he prefers to be known as a leadership development speaker rather than a motivational speaker, keynote speaker Mark Sanborn was nonetheless a source of significant motivation for more than 1,300 delegates.”

Developing Leaders in Business and in Life
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Clients who book motivational speaker Mark Sanborn for a leadership keynote speech benefit from a memorable, educational and motivational experience.
Mark is the master of tailoring every leadership keynote to the client and situation.
Mark holds the Certified Speaking Professional (CSP) designation and is one of the youngest speakers ever inducted into the Speaker Hall of Fame. He is a member of the exclusive Speakers Roundtable representing 20 of the top speakers in the country today.
Mark delivers practical, cutting-edge insight in a presentation style that has been described as expertise with eloquence.
Nobody ever got to the top of Mount Everest accidentally.
Summiting the highest peak in the world takes clarity and intention AND so does leading successfully.
Intentional Leadership = clarity (knowing clearly where you want to go) + intentionality (taking consistent action to get there). Clarity without consistent action is daydreaming. Consistent action without clarity is wasted time and effort.
Just as the tools of successful mountaineering have changed and improved over time, so have the requirements of intentional leadership. Based on 33 years of working with organizations globally, teaching leaders and observing powerful shifts, Mark has identified three essential areas of focus for leaders in the world:
In this program, Mark explains how five very different businesses use clarity of purpose and consistent action to flourish in their given fields. He shows how they have harnessed and successfully employed the three essentials in their practices and how it is possible to improve your own business dramatically by learning from these real-world examples.
“The Intention Imperative” is a practical, proven and engaging presentation based on the latest and best of Mark’s thinking.
How do you keep getting better when you’re already the best? Or what happens when complacency, outdated thinking or weariness stunts performance? What do you do when growth stalls, or when your team is working below its true potential?
THE ANSWER: You’ve got to pursue your true potential.
Today’s top performers and top companies often experience a crisis once they’ve moved into the number one spot. It is easy to become complacent and rest on past accomplishments while competitors are biting at your heels.
When you’re Number One, there is nobody to emulate. You either keep increasing your lead or run the risk of being overtaken by Numbers Two through Five.
Mark Sanborn has worked with many of America’s best companies. That’s because he has the ability to motivate and teach simple, proven and highly effective ways of thinking and doing that keep individuals and organizations moving forward and gaining new ground.
Not only has he learned from working with the best—some 2600 clients—but he’s learned what doesn’t work, too, and he can help you change your thinking and supercharge your performance.
Here’s what Mark teaches in How the Best Get Better:
If you’re having a meeting of top performers, organizational leaders or anyone who needs a boost to supercharge their outlook and performance, talk to us about how Mark can help.
Personalize the message of Mark’s bestselling book, The Fred Factor, for your audience. This highly motivational presentation explains how you can become a Fred … providing you the means to reinvent your business and life through self-mastery, vision, empowerment, and service. This program is a powerful way to get everyone from frontline employees to upper management focused on the importance of self-responsibility and creating value for those with whom we work and live with. It goes beyond the workplace to show viewers how to enrich their personal lives as well.
…continually create new value for those you live and work with through dedication, passion and creativity.
Like the real Fred (yes, he does exist), The Fred Factor is an extraordinary presentation, particularly when tailored to fit your organization. Contact us for more information on bringing The Fred Factor to you.
Is your leadership ordinary or extraordinary? Have you considered what makes the difference? The proof is in the results you get from the people you lead. Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results.
The four principles of the international bestseller The Fred Factor affect every aspect of your business or organization. Mark Sanborn, ranked by LeadershipGurus as one of the top 30 leadership experts in the world today, shows you how the Fred Factor philosophy affects your leadership skill and the results you achieve. He’s presented “Lead Like Fred” to hundreds of audiences across the U.S. The insights are tailored specifically to leadership and easy to understand and apply.
If you think The Fred Factor is just about customer service, think again. The principles will help you turn the ordinary into the extraordinary.
Who is Fred? And what is The Fred Factor? Based on his international bestselling book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary, Mark Sanborn, a former sales and marketing executive, can show you and your tell how to become extraordinary sales professionals and gain a competitive advantage in today’s hotly competitive sales environment.
Mark has addressed hundreds of national sales meetings and can bring his expertise to your next meeting. Tailored specifically to sales professionals, “Sell Like Fred” teaches how to truly become a partner rather than just a vendor, create value without necessarily spending money to do it, outthink your competition and reinvent both yourself and your sales process. Mark’s high energy and entertaining approach to education makes “Sell Like Fred” the perfect keynote for your sales team.
Consider the response Mark received after a keynote presentation on The Fred Factor at the annual GMA (Gospel Music Association) Awards in Nashville:
Wow… just experienced an amazing keynote address from Mark Sanborn, author of The Fred Factor. I would strongly recommend the tape and book for anyone who desires to be a leader, or is called to be a follower. Some of the most powerful concepts you will ever hear, in language that a pre-schooler could understand. Incredible stuff. Across the board, I think it’s quite possibly the most challenging GMA I’ve ever attended. The bar has definitely been raised!
“The Mark Sanborn keynote address was a highlight. If you heard Ken Blanchard last year, this was at least as good. It’s been a good week. This has definitely been one of the better years.”
In his work with corporate America, Mark Sanborn has found that too many definitions of leadership are focused on the outer manifestation of leadership: the title, position on the org chart, and corner office space. These perquisites of appointed leadership may have little to do with the actual ability of the individual who enjoys them to lead. Sanborn has found that the more telling characteristic of true leaders is their power with people as opposed to the positional power they may enjoy over people.
As one of our leading thinkers, authors and speakers on leadership, Mark has focused on the true heart of leadership; What he refers to as little ‘l’ leadership. This—genuine leadership—is not conferred by title or location in the executive suite. It is leadership demonstrated through our everyday actions and the way we influence the lives of those around us.
Mark was inspired to write You Don’t Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference by his encounters with the genuine, often untitled, leaders that make such a significant and positive difference at every level of our organizations.
In Mark’s keynote presentation of the same name you’ll gain valuable insights on how to develop your own leadership ability and the leadership potential of your employees. He’ll show you how to identify and develop the characteristics that define genuine leadership.
As a master storyteller, Mark has an unparalleled ability to communicate fundamental business and leadership truths through simple stories, anecdotes and humor. You Don’t Need a Title to Be a Leader is a message that will resonate with those who aspire to make a positive difference — regardless of title or position.
You probably think Covid changed the world, and in many ways it did. But what Covid really did is accelerate the future. Many of the changes leaders face today were inevitable: they were almost all on the horizon, but Covid brought them to the forefront earlier and all at once.
That means that the future workforce is here now, yet many leaders are unprepared. While core leadership principles never change, leadership practices do. In this presentation based on proprietary research, Mark Sanborn shares powerful insights and workable practices that your leaders need to succeed.
In this presentation, Mark will cover:
Based on one of the few comprehensive research projects about leadership during the Covid crisis, Mark has unique insights grounded in fact, rather than just anecdote and observation.
If your leaders are thinking and acting like they did before Covid, you are limited in the success you can achieve going forward. This presentation will help you reset thinking and behavior to create new results in the new world of opportunity.
Every customer is different, so why should every speech be the same? Mark Sanborn is known for his high level of tailoring custom speaking engagements to meet the individual needs of his clients. Whether it’s about leadership, sales, service, or individual performance, it’s about turning the ordinary into the extraordinary.
Mark designs each custom speaking engagement to meet your objectives and to reinforce the objectives of the entire meeting. He has the ability to integrate his message into the rest of the meeting or conference. This means your audience members benefit from the synergy of all the presentations they hear and reinforces the hard work you’ve done to plan an effective event.
Beginning with the Pre-program Questionnaire, Mark gathers information to help him understand your objectives, your organization, the people in the audience and the challenges they face each day. He next schedules a conference call with you and any key players that you want involved.
After identifying important themes and specific messages you want to make sure get conveyed during your custom speaking engagements, Mark draws from hours of material, years of experience and study, and the lessons from presenting to more than 2000 audiences. As a result of this process, you get Mark’s best thinking, most powerful illustrations and relevant, actionable ideas.
“Although he prefers to be known as a leadership development speaker rather than a motivational speaker, keynote speaker Mark Sanborn was nonetheless a source of significant motivation for more than 1,300 delegates.”
“Your presentation to our top sales and marketing people and our business and marketing vice presidents, as well as our CEO, would be rated a 10 on a 1-10 scale.”
“Mark was funny and motivational. His remarks on leadership, teamwork, and self-mastery were right on the mark. Mark’s tailoring made his entire talk a real ‘home run’ for our event.”
“Wow! What a wonderful, powerful message. Everyone is still talking about it and various managers throughout our company are calling us to see if we have more books, because they want to introduce The Fred Factor to others in their departments who were not lucky enough to experience your speech live.”
“Needless to say, Mark, you scored a home run with the way you integrated the facts about Doubletree into your message. Everyone in the audience was spellbound by the amount of information you had about our company. Kindly make sure to include the Doubletree Hotels Corporation to your list of many, many satisfied clients.”
“I was extremely pleased with your performance and overwhelmed that you hit every single key message about McDonald’s that I gave you. You definitely exceeded our expectations.”
“Your keynote address was right on point, your sense of humor was entertaining, and your messages on extraordinary customer service and leadership were inspirational. You did a superb job of customizing your communication to fit with our overall theme and with our executive speakers’ key points. Outstanding!”
“The superlative feedback continues to flow on your presentation. Phone mail, CC:Mail and regular mail — it’s all with high praise. What is particularly being cited in the feedback is your demonstrated knowledge about The Hartford.”
The fastest gain that can be made in improving your ability to speak well is to eliminate those things that cause disaster. While I’ve observed great creativity in flopping, there are seven common reasons why executive speakers fail. I’ll explain those reasons and what to do about them.
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