I recently heard Natalie Tysdal, morning news anchor on Channel 2 in Denver, talk about her commitment as a journalist. She said that sometimes journalists look for the “juicy” angle in a story because that will increase ratings. Natalie has personal experience having once been at the center of a news story that was spun that way.
As a result, she said she is committed to telling a news story in a way that is just; in a focusing on facts and being fair to those involved while forgoing the juicy spin that we all know raises viewership.
As leaders, it is easy in our conversation to fall into the same trap; interest is always higher in the juicy aspects of whatever is happening. We need to play by a higher standard and focus on what is just if we want to communicate with integrity and be fair to all involved.
Unfortunately everything has to be sensational nowadays. Many people feel that they have to add to facts to make them more interesting. I choose not to do that, therefore I am one of the most boring people around.
News is the same way and that’s why the evening news takes on more of a tabloid characteristic these days. If it bleeds, it leads.