In your business, what is the kill ratio for ideas?
You know: the number of ideas suggested versus the number of ideas thoughtfully considered and implemented?
The innovative nurture new ideas; the staid and stodgy neuter them.
To destroy an idea, ask “Why should we?”
To develop it, ask “Why shouldn’t we?”
To destroy an idea, discuss why it won’t work.
To develop an idea, discuss how it could be made to work.
To develop creativity, reward the attempt.
To destroy creativity, reward only successful ideas (which of course means you’ll only get tried and true ideas).
Good leaders encourage and reward followers for getting out of their mental ruts. That means doing business with a little less predictability, a little more risk but a whole lot more fun and innovation.