My friends Linda Kaplan Thaler and Robin Koval run one of the most successful advertising agencies in the world today. (They were responsible for the pop-culture icon Aflac duck.)
They’ve written a terrific little book called, appropriately, The Power of Small: Why Little Things Make All the Difference. I had an advance reading copy and liked it so much I provided an endorsement.
Yesterday I wrote about the importance of details and this book unpacks that concept in many useful ways. I like that the book is engaging and easy reading; I love the ideas Linda and Robin present that are immediately applicable.
Check it out.
We’ve been practicing the power of small through our new Hybri-flite golf ball and the benefits provided to a new class of sustainable golf courses.