Breakthrough Speaking: The Psychology & Practice of Persuasion (Part 3)

Aristotle defined rhetoric as “the art of persuasion.” He identified the three main elements of persuasion: character, emotion, and logic. His wisdom still holds true today. An audience’s judgment of a speaker’s character will determine whether they accept the messenger and therefore the message. What does it take to make an audience comfortable enough to…

The Decisive Leader

The problem most leaders face isn’t being more decisive–it is being informed enough to make a decision. They waffle because they don’t understand the problem or situation, haven’t framed it well or haven’t thoroughly considered the options for addressing it. Here’s what to do when facing a problem or decision: First, define it. Unclear problems…