“Mark Sanborn has done it again…Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy.”

— Michael HyattNew York Times bestselling author, & former CEO of Thomas Nelson Plublishers

“At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.”

— Tony HsiehCEO of Zappos.com Inc, & New York Times bestselling author

“When Mark Sanborn first introduced us to Fred, he challeneged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.”

— Harvey Mackay#1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive

“Mark Sanborn has built a clear, easy-to-understand road map to.knowing the difference.every single person can make.”

— Bob DanzigFormer CEO of Hearst Newspapers, Speaker, and Author of The Leader Within You

“The Fred Factor celebrates “normal” people offering extraordinary services.”

— Lori WiechartTraining Coordinator and Quality Leader, Sonnenalp Family of Resorts and Hotels, Vail, Colorado

“The Fred Factor.will not only inspire you, it will empower you and your team to make every day a masterpiece.”

— Terry PaulsonPhD, Speaker, and Author of They Shoot Managers, Don't They?

“The Fred Factor is the perfect one-hour read. You cannot finish it without feeling compelled to go the extra mile for others.”

— Jimmy CalanoCo-founder and former CEO of Career Track

“The Fred Factor is a superb extension of Mark Sanborn’s wisdom and substance. It’ll only take you a few minutes to read, but it’s guaranteed to give you a lifetime of value.”

— Nido R. QubeinChairman of Great Harvest Bread Company and Author of Stairway to Success

“Goodness is in shorter supply than is necessary. The Fred Factor is about how all of us can add to the goodness in the world through simple daily acts that touch the lives of others.”

— Jim CathcartAuthor of The Acorn Principle

“The Fred Factor . reminds us of the difference one person can make. If you are ready to move to the next level, both personally and professionally, read this ingenious book.”

— Mary LoVerdeConsultant, Speaker and Author of I Used to Have a Handle on Life but It Broke