“Mark Sanborn has done it again…Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy.”

“At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.”

“When Mark Sanborn first introduced us to Fred, he challeneged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.”

“Mark Sanborn has built a clear, easy-to-understand road map to.knowing the difference.every single person can make.”

“The Fred Factor celebrates “normal” people offering extraordinary services.”

“The Fred Factor.will not only inspire you, it will empower you and your team to make every day a masterpiece.”

“The Fred Factor is the perfect one-hour read. You cannot finish it without feeling compelled to go the extra mile for others.”

“The Fred Factor is a superb extension of Mark Sanborn’s wisdom and substance. It’ll only take you a few minutes to read, but it’s guaranteed to give you a lifetime of value.”

“Goodness is in shorter supply than is necessary. The Fred Factor is about how all of us can add to the goodness in the world through simple daily acts that touch the lives of others.”

“The Fred Factor . reminds us of the difference one person can make. If you are ready to move to the next level, both personally and professionally, read this ingenious book.”