New Ideas on How to Keep Delivering Extraordinary Results
Fifteen years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies―even, cities―were inspired to turn the ordinary into the extraordinary each day.
Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever to not only obtain a competitive advantage but also to thrive personally and professionally. With Fred 2.0, Mark revisits the original Fred to gain new insights and also equips us with new strategies to achieve more. Fred 2.0 also shares stories of real-world “Fred’s” that Mark has met and illustrates how they apply Fred-like principles to their work and life. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary yourself, for your organization, your team and those around you.