Increased Sales Beats Clever Ads
Don’t aim for clever advertising. Aim for advertising that sells more.
Two Questions That Determine Every Successful Leader’s Day
There are two important questions that determine the success of every leader’s day. Ineffective leaders don’t deliberately consider either question. Effective leaders keep both questions top of mind: What results do I want to achieve? How do I want to achieve those results? The first question sets the agenda for both the leader and the…
The Only Thing Worse Than Being Bored
Obviously, being bored is no fun. I’ve never met anyone who aspired to boredom, but it happens. Some even readily admit they are bored. When my boys were younger, I told them that boredom was a choice, not a condition. There are too many interesting things in the world to make boredom an inevitability. But there…
The Attention Grab
I started a new novel and it grabbed me in the first two pages. That’s why I kept reading. The opening scene of a movie was exciting. That’s why I kept watching. I heard a speaker who made an opening statement I found intriguing. That’s I kept listening. Here is the key to powerful communication: instantly grab…
There Is Still Room For Very, Very Good
I had lunch at a New Orleans style restaurant near my hotel. The outside was neat but nothing special. There was no bar. The seating space was small. Yet the restaurant was full with a steady stream of customers. Why? Because the food was very, very good. Yes, the service was very good as well but not notable. And…
Sameness Sucks
So many individuals and organizations study the competition. They want to do everything the competition does as well or better. But it rarely helps them get ahead. How could that be? The answer: he was only good at being the same. Nobody remembers same. Bland is unmemorable. Bold is memorable. There are many things you have to…
Please Do Let It Bother You
“Don’t let it bother you.” How often have you heard or said that? It is usually about things we shouldn’t let bother us. But what about the important things, the things that make a difference? Some things should really bother us. If we let important things stop bothering us, we become numb to needed change. We settle…
5 Good Things To Remember About Failure
“It’s all for the best” or “Something good will come of this:” do you like hearing these words when you fail? I don’t. These sentiments might hold a grain of truth in them, but they rarely make us feel any better. The first thing to remember about failure is not to sugar coat it when it…
The Secret To Successful Public Speaking
[vc_row][vc_column][vc_column_text] Click on the image above to watch the video. What is the secret to successful public speaking? I’m sharing the secret you need to know!
19 Ways To Live Sanely And Well In Crazy Times
We live in crazy times. No matter how you analyze it, the events happening around us are often unprecedented and challenging. The gamut of craziness runs from politics and investigations to egregious behavior and accusations to social media, uncivil media, and so much more. I’m not discounting the tremendous opportunities that exist these days. However,…