When was the last time you read something so good that you HAD to print it?

I skim hundreds of articles and posts weekly. I know something is truly great writing when I click PRINT, regardless of how many pages are involved.

Sure, I could save it and access it digitally later, but for me converting the ideas into a document I can hold, highlight and re-read is compelling. It means I really value it and the desire to make it more tangible is proof.

Not all our written communications need to be “gotta print” quality, but if nothing we write compels our readers to print it, we’re not communicating well.