1. There is no “new normal.” Things don’t stay the same long enough to normalize. And once you start thinking 
things are normal, you quit paying attention and get blindsided by the next change, big or small.
2. Singular solutions don’t exist. You can’t focus just on customer service and build a world-class company. Operations, finance, sales and marketing are just a few of the other truly critical areas that require ongoing attention.
3. Mastery of change requires both ability and speed. Given enough time, almost anybody can change. The key is to change faster than your competition or the demands of the marketplace.
4. Nobody will do it for you. There are no magic bullets. Sure, lots of people will help, advise, counsel and encourage. You might even hire a terrific coach or consultant to help you in needed areas. But ultimately you do the work.
Mark, with your #1 point, I think it proves there’s a new normal. That new normal is “nothing stays the same anymore.”
I’m very inspired from Mark Sanborn writings. You’re truly an inspiration. I’m in a process of “Change” right now.
Thanks for the reminder especially #4. Sometimes leaders can lose focus and forget that type of transformational change we are often looking for must be created. While different types of change occur naturally, dynamic and positive change must be cultivated.
Excellent, quick, and to the point.
And you have outlined the difference-maker – for me, point #4.
While many look for magic formulas, tricks, and short-cuts, it you want to put yourself into a category of one (ala Joe Calloway), the sure-fire way to do it is to roll up your sleeves, put your hands in the dough, and mix-it-up.