I have to admit, it was odd. But I actually wanted to use my cell phone to snap a picture of the men’s restroom at Freshcraft, a restaurant in downtown Denver.

Why? It was so dang clean. Spotless. And this is an establishment that serves alot of beer.

I didn’t take the picture, figuring I could convey the sentiment in a more traditional way, using the printed word.

But I was and still am impressed.

Isn’t it interesting what we remember about those we buy from and do business with? We don’t remember what we expected. We remember the exceptions: an exceptionally clean or exceptionally dirty bathroom is memorable. Exceptionally good or bad service.

Sometimes the nuances make all the difference.