Originality. Uniqueness. Authenticity. These are familiar concepts to marketing and branding, organizationally and professionally.

All three can be faked. And sometimes, ironically, faking authenticity works, at least for a little while. Ultimately the poser is either found out or burns out from incogruity and/or the effort it takes to sustain a facade.

The kiss of death in the marketplace is trying to be all things to all people. I see individuals and companies morph into someone or something they’re not in an attempt to please or capture marketshare. It is highly inadvisable.

I’m a proponent of evolving/developing/growing into who you can be; in changing and improving. Morphing more typically is about taking on a shape not your own. It is a different process.

Noticing any stress in your life caused by morphing? Do you see your product or service or company trying to morph for short-term gain?

Maybe it is time to create a no morphing zone.