This past weekend the NHRA held the inaugural 4-Wide Nationals in Concord, North Carolina. Historically drag racing has been a competition between two drivers. The noise and visuals of this kind of racing is sensory nirvana for drag racing fans.

What could be more exciting?

Double your racers, double your fun. 4-wide racing ratchets up the excitement dramatically. Imagine the spectacle of four 2,000 horsepower machines thundering side by side in a race to the 1,000 foot finish and you’ll get the idea.

Drivers approach the race differently when facing two extra competitors. Technique and strategy change and the biggest beneficiary is the fan. NHRA has given fans a new huge reason to keep attending it’s events.

What are you doing to refresh and revive your business model? What have you done lately to engage your customers in new and dramatic ways? What have you done to change the game for your competitors?

It is time to go 4-wide.