While skimming a pile of magazines–something I do for intellectual stimulation and entertainment–I ran across the picture of the Thunderbolt HM4 watch. Maximilian Busser has fashioned a high end watch based on the shape of twin jet engines of the A-10 Thunderbolt II U.S. fighter. Wow, what a cool looking watch!
It instantly made me smile.
Good products and services do that. They cause momentary delight and make us smile.
Much of what we experience in the marketplace is commonplace. Some of our interactions with products, services and those who provide them we endure.
Good design–of things or experiences–elicits a spontaneous smile. And there’s nothing like unexpected delighted to burn a good memory the brain.
What are you doing to make your customers and clients smile?
I love this:
Good design–of things or experiences–elicits a spontaneous smile. And there’s nothing like unexpected delighted to burn a good memory the brain.
The unexpected always brings a spontaneous smile… like… having a physical therapist who heard two patients exchanging pleasantries and discussing fruit popsicles. We were all smiling the next session when I whipped out frozen fruit popsicles to enjoy after their hard work. 🙂 Or how about the grumpy, curmudgeon who came to therapy but just didn’t want to do anything without giving guff – there’s something for him to – nothing like smiling at him and telling him he needs a kiss and watching his reaction as he is staring at a hand offering a Hershey’s kiss. The grumps were gone and he was smiling. Oh, and the betting – I think I have lost many bets costing me Hershey bars, Twix, Starbursts, mints, soft drinks – the instantaneous smile before the bet and the overzealous joy of beating me by proving they could do something I bet against. The smiles and the laughs as I try to help a patient remember some exercise that the two of us designed together with the only solution being using their camera phone to snap a shot of them doing whatever activity as the reminder and THEN trying to figure out how to retrieve the pic.
I know, I know… seems as though most ever hear about physical therapy is the “pain and torture.” Although that may be the experience for some, generally, in my day, there are lots of smiles and laughter. It doesn’t always have to hurt to get back to life. 🙂
Happy Halloween, Mark!
🙂
Thank you for bringing to my mind the very spontaneous and fascinated smile that we get to see on a child’s delighted face when we hold out something as simple as a colourful rattle. We exceed expectations there without too much of an effort really.
As Duke Ellington said, we have to be remarkably “Beyond Category” to make our internal and external customers and clients smile and that challenge is indeed stimulating.
Thanks and regards,
Geetha