Brand Leadership: Best or Bestselling?
Would you rather have a product that is best or bestselling? Perhaps there is a sweet spot for brand leadership that is neither. Learn what it is.
Teamwork: The Orange Revolution
The Orange Revolution is a great new book that will help you create teamwork and improve your entire organization. Read an excerpt here.
The Problem with Goals
There are problems with goals. Suggesting that is heresy to many. Goal setting has been such an important concept in the vernacular of success that some have come to view it as sacred. Goals are good, but there are some often ignored downsides. Technology is good but can be used for bad. Food is good,…
Switched On Selling
Tony Alessandra and Jerry Teplitz have written an interesting new book about how you can improve your brain to sell more effectively.
What is Your Leadership Open Rate?
Email and open rate in email marketing have something in common. Find out what it is and learn how to increase your open rate.
The Essential Adjective For Brand Success
There is one adjective that is essential to your brand. Without it you’ll be ignored. With it, you’ll be talked about and written about in a positive way.
“Contact Us” Done Right
Learn what an extraordinary contact page on a website should be.
Negotiate Better: Guest Blog with Don Huton & George Lucas
The new book The One Minutes Negotiator teaches how to negotiate better. Read this interview with co-authors Don Hutson and George Lucas and learn about a special bonus if you purchase the book.
Is Your Performance Memorable? A Key to The Encore Effect
You can be an in-demand, accept-no-substitute encore performer if your performance isn’t memorable. Is your’s?
Leadership and Bad TV
Bad TV can provide some important lessons for leaders.