Mark is recognized globally as an expert on leadership, customer service and organizational performance. A member of the National Speakers Association Speaker Hall of Fame, he is the author of 8 books including the international bestseller, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary. Mark teaches his clients to BE EXTRAORDINARY™.

Breakthrough Speaking: The Psychology & Practice of Persuasion (Part 3)

Aristotle defined rhetoric as “the art of persuasion.” He identified the three main elements of persuasion: character, emotion, and logic. His wisdom still holds true today. An audience’s judgment of a speaker’s character will determine whether they accept the messenger and therefore the message. What does it take to make an audience comfortable enough to…

The Decisive Leader

The problem most leaders face isn’t being more decisive–it is being informed enough to make a decision. They waffle because they don’t understand the problem or situation, haven’t framed it well or haven’t thoroughly considered the options for addressing it. Here’s what to do when facing a problem or decision: First, define it. Unclear problems…