I just read a promo about a book that purports to teach mastery of a subject in 42 easy (or maybe it was simple) ideas.
Really?
If you’ve got to remember 42 ideas, it is neither simple nor easy.
Lesson for communicators: several is easy to remember. 42 is not. Simplify your message if you want people to remember it.
Author: Mark Sanborn
Mark is recognized globally as an expert on leadership, customer service and organizational performance.
A member of the National Speakers Association Speaker Hall of Fame, he is the author of 8 books including the international bestseller, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary
Into the Extraordinary.
Mark teaches his clients to BE EXTRAORDINARY™.
