Fred 2.0

New Ideas on How to Keep Delivering Extraordinary Results

Fifteen years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies―even, cities―were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever to not only obtain a competitive advantage but also to thrive personally and professionally. With Fred 2.0, Mark revisits the original Fred to gain new insights and also equips us with new strategies to achieve more. Fred 2.0 also shares stories of real-world “Fred’s” that Mark has met and illustrates how they apply Fred-like principles to their work and life. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary yourself, for your organization, your team and those around you.

Fred 2.0
Mark Sanborn Headshot

About the Author

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner, including having served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

“When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.”
— Harvey Mackay#1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive
“At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.”
— Tony HsiehCEO of Zappos.com Inc, & New York Times bestselling author
“Mark Sanborn has done it again...Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn't just a recipe for finding more satisfaction at work; it's a blueprint for fixing our global economy.”
— Michael HyattNew York Times bestselling author, & former CEO of Thomas Nelson Publishers

Resources

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About the Book

Fifteen years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies―even, cities―were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever to not only obtain a competitive advantage but also to thrive personally and professionally. With Fred 2.0, Mark revisits the original Fred to gain new insights and also equips us with new strategies to achieve more. Fred 2.0 also shares stories of real-world “Fred’s” that Mark has met and illustrates how they apply Fred-like principles to their work and life. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary yourself, for your organization, your team and those around you.

Fred 2.0