The Potential Principle

A Proven System for Closing the Gap Between How Good You Are And How Good You Could Be

The ultimate strategy for succeeding in your personal and professional life.

Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field—the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesn’t mean you can’t still be better; you haven’t maximized your potential.

Leadership expert and international bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be.

One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You’re on your way. You can make your best second-best. You can be better.

Teaching you to employ Sanborn’s uniquely designed “Potential Matrix” to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life.

About the Author

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner, including having served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

“Potential was always a negative term. It meant what you could be but aren’t. Mark has created a blueprint to turn your potential into reality. Everyone who thinks they have more in them should read this book.”

“Our company founder had a belief that we should ‘re-earn our positions every day in every way,’ Mark has revealed the treasure map to get there—I am reenergized.”

“The Potential Principle not only reminds you that you can always get better, it gives you the precise blueprint for doing just that. A must-read for high achievers!”

Resources

About the Book

The ultimate strategy for succeeding in your personal and professional life. Leadership expert and international bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be. One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You’re on your way. You can make your best second-best. You can be better.