Fred Factor DVD Training Curriculum

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Intentional Leadership = clarity (knowing clearly where you want to go) + intentionality (taking consistent action to get there). Clarity without consistent action is daydreaming. Consistent action without clarity is wasted time and effort.

Just as the tools of successful mountaineering have changed and improved over time, so have the requirements of intentional leadership. Based on 33 years of working with organizations globally, teaching leaders and observing powerful shifts, Mark has identified three essential areas of focus for leaders in the world:

Inspiration: motivation to the power of purpose
Culture: creating an engine that sustains vision and values while achieving desired results
Emotion: designing and delivering positive emotions for customers and employees

In this program, Mark explains how five very different businesses use clarity of purpose and consistent action to flourish in their given fields. He shows how they have harnessed and successfully employed the three essentials in their practices and how it is possible to improve your own business dramatically by learning from these real-world examples.

“The Intention Imperative” is a practical, proven and engaging presentation based on the latest and best of Mark’s thinking.

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How do you keep getting better when you’re already the best? Or what happens when complacency, outdated thinking or weariness stunts performance? What do you do when growth stalls, or when your team is working below its true potential?

THE ANSWER: You’ve got to pursue your true potential.

Today’s top performers and top companies often experience a crisis once they’ve moved into the number one spot. It is easy to become complacent and rest on past accomplishments while competitors are biting at your heels.

When you’re Number One, there is nobody to emulate. You either keep increasing your lead or run the risk of being overtaken by Numbers Two through Five.

Mark Sanborn has worked with many of America’s best companies. That’s because he has the ability to motivate and teach simple, proven and highly effective ways of thinking and doing that keep individuals and organizations moving forward and gaining new ground.

Not only has he learned from working with the best—some 2600 clients—but he’s learned what doesn’t work, too, and he can help you change your thinking and supercharge your performance.

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Personalize the message of Mark’s bestselling book, The Fred Factor, for your audience. This highly motivational presentation explains how you can become a Fred … providing you the means to reinvent your business and life through self-mastery, vision, empowerment, and service. This program is a powerful way to get everyone from frontline employees to upper management focused on the importance of self-responsibility and creating value for those with whom we work and live with. It goes beyond the workplace to show viewers how to enrich their personal lives as well.

Is your leadership ordinary or extraordinary? Have you considered what makes the difference? The proof is in the results you get from the people you lead. Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results.

The four principles of the international bestseller The Fred Factor affect every aspect of your business or organization. Mark Sanborn, ranked by LeadershipGurus as one of the top 30 leadership experts in the world today, shows you how the Fred Factor philosophy affects your leadership skill and the results you achieve. He’s presented “Lead Like Fred” to hundreds of audiences across the U.S. The insights are tailored specifically to leadership and easy to understand and apply.

If you think The Fred Factor is just about customer service, think again. The principles will help you turn the ordinary into the extraordinary.

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As one of our leading thinkers, authors and speakers on leadership, Mark has focused on the true heart of leadership; What he refers to as little ‘l’ leadership. This—genuine leadership—is not conferred by title or location in the executive suite. It is leadership demonstrated through our everyday actions and the way we influence the lives of those around us.

Mark was inspired to write You Don’t Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference by his encounters with the genuine, often untitled, leaders that make such a significant and positive difference at every level of our organizations.

In Mark’s keynote presentation of the same name you’ll gain valuable insights on how to develop your own leadership ability and the leadership potential of your employees. He’ll show you how to identify and develop the characteristics that define genuine leadership.

As a master storyteller, Mark has an unparalleled ability to communicate fundamental business and leadership truths through simple stories, anecdotes and humor. You Don’t Need a Title to Be a Leader is a message that will resonate with those who aspire to make a positive difference — regardless of title or position.

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Fred is back! The Fred Factor has sold nearly 2 million copies. In Fred 2.0, Mark Sanborn brings new stories, illustrations and insights that you and your organization can use to create more customer loyalty, innovative products, services and experiences, and to deliver the kind of profitable results that are so elusive to many.

Mark goes deeper into the philosophy and practices of the extraordinary. Drawing from his work with top leaders and organizations, he engages listeners with the why, what and how of taking any job, product or service up a notch. He teaches how to replace money with imagination, build and keep better relationships, and rejuvenate purpose and passion to have more fun and greater success at work.

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Every customer is different, so why should every speech be the same? Mark Sanborn is known for his high level of tailoring custom speaking engagements to meet the individual needs of his clients. Whether it’s about leadership, sales, service, or individual performance, it’s about turning the ordinary into the extraordinary.

Mark designs each custom speaking engagement to meet your objectives and to reinforce the objectives of the entire meeting. He has the ability to integrate his message into the rest of the meeting or conference. This means your audience members benefit from the synergy of all the presentations they hear, and reinforces the hard work you’ve done to plan an effective event.

How Does Mark Develop His Custom Speaking Engagements?

Beginning with the Pre-program Questionnaire, Mark gathers information to help him understand your objectives, your organization, the people in the audience and the challenges they face each day. He next schedules a conference call with you and any key players that you want involved.

After identifying important themes and specific messages you want to make sure get conveyed during your custom speaking engagements, Mark draws from hours of material, years of experience and study, and the lessons from presenting to more than 2000 audiences. As a result of this process, you get Mark’s best thinking, most powerful illustrations and relevant, actionable ideas.

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Doing Leadership
The Concise Guide to What Leaders Think and Do

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Bestselling author of The Fred Facot and You Don't Need a Title to be a Leader.
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7 Reasons Why Executive Speakers Flop

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Bestselling author of The Fred Facort & You Don't Need a Title to be a Leader.
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