A very successful financial professional is retired and still mentoring others and making money. He’s obviously good at what he does. He’d been outstanding in his career and continues to achieve things in retirement that most only aspire to.
Is there a secret to his success? Or at least a clue?
Although it is popular to ascribe success to one primary thing, there are usually several interacting factors. But for the person I write about now, consider that his secret might be this: he’s never had a website.
Not having a website isn’t what has created his continued success. Being so good, so well-known and so often referred to, he doesn’t need one.
A website doesn’t ultimately determine anyone’s success. But being able to stay busy and keep your business pipeline full without a website usually means one thing: you are so damn good at what you do that almost everybody knows it and those who don’t find out about you from those who do.
Keep the big picture in mind. How much more successful might this person might have been with a website? It doesn’t matter. My friend is as busy as he wants to be. He stays busy. He isn’t pursuing more clients because he doesn’t have time for them.
What about you? If you couldn’t have your website–or social media or mastermind or whatever now powers your marketing–how successful would you be? Marketing is important, but mastery is more important. Few ever become so good that they never have to sell themselves or their services, but a few achieve it. We’d all be better if we spent just a little more time at being really, really good and a little less time selling really, really hard.
Cal Newport wrote a book with a most instructive title: So Good They Can’t Ignore You. If you are getting plenty of business and loyalty without a website, that may be proof that you really are so good they can’t ignore you.
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