This is an email I recently received from Uber. It is a simple but eloquent business touch:
- It reinforces my good behavior as a passenger.
- It reminds me that I’m being evaluated.
- It invites me to share my recognition through social media (I didn’t but am sure many do).
- It gives Uber another reason to “get in touch.”
- All of the above likely increase my loyalty.
That is the power of this simple gesture.
What simple gestures are you using with your customers or clients?