Here’s the funny thing: I see lots of staid and stodgy companies that haven’t changed much in years and don’t look like they intend to change any time soon.
Extinction—going out of business—is always a possibility, but for an established company, not highly as likely as others will tell you.
So what is the danger of not changing?
The real threat is mediocrity and boredom. Unmotivated leaders beget unmotivated employees. People come into work and muddle by.
“The difference between a rut and a grave is distance and depth.”
I ran across that idea as a high school student. I thought it corny and didn’t give it a second thought.
That’s because I hadn’t lived long enough to see some of my ruts, and the ruts of others, turn into figurative graves.
Staying on the same path, without being willing to try new paths, seek new destinations or vary your routine is gradually but ultimately life-sapping.
Rather than change and improve because of the threat of extinction, why not get better because of the opportunity of excellence and success?