Recently my friend Chris, a successful business owner, sent me this story:
“Vicki and I celebrate our 35th wedding anniversary in November. I decided to buy her a new wedding ring. I spent a fair amount more on the new ring than I did for her old one.
When I went to pick the ring up the gal showed it to me, rang up the sale, handed me a bag, never looked me in the eye much less say thank you!
If it hadn’t been a custom ordered ring I think I might have told her ” no thanks” and gone somewhere else to shop.
When a customer does business with you, they expect to be acknowledged. A simple but sincere thank you is a start. In the case of Chris, who I know invested significantly in a special ring, the attention and gratitude should be commensurate.
Indifference is customer service enemy #1. Chris is right: thank you is so easy. But apparently so is indifference.
If you are truly committed to customer service, the choice is easy.
Who will you share this story with today?
(Find out how you can Mark speak at your next event: http://www.marksanborn.com/mark-sanborn-speaking-page/)