Next time you’re in a restaurant, look around. How many people are scrambling to find their readers?
I’m 54. My eyesight is not as good as it once was. Today at lunch the type font as 10 point. I didn’t have my readers. I couldn’t read the menu.
As baby boomers age, we need to take into account font size on menus, instructions and web pages.
Unless your target market is only young customers with perfect vision, take that into account the next time you design a brochure or print something.
You can improve your customer’s experience by paying attention to font size.
This one’s a gem.
The book, webpage, event ticket, or special offer that a person can easily read, is the one that will capture their attention.