I just read a promo about a book that purports to teach mastery of a subject in 42 easy (or maybe it was simple) ideas.
Really?
If you’ve got to remember 42 ideas, it is neither simple nor easy.
Lesson for communicators: several is easy to remember. 42 is not. Simplify your message if you want people to remember it.
Author: Mark Sanborn
Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. In 2020, Global Gurus named Mark the #5 Leadership Authority in the world.
