We want to think there is something we can do to win them over. We hate it our best efforts are misunderstood or unappreciated by the people who really would benefit from what we do.We bristle when a competitor whose products or services are inferior to our own is chosen.
I’ve experienced it. You’ve experienced. Sometimes there is just no accounting for taste.
Life is always a hoot, but it isn’t always fair. That is why not everybody is going to love you.
Do your best. Be true to yourself, your brand and your value proposition.
Understand that and let them go.
Then move on to those who will love you and what you do.