There is a very nice home in our neighborhood that was bought as a foreclosure and then renovated to flip. My wife Darla and I have seen the inside and it is nicely finished with a huge backyard.
There is also a spray-painted patch on one of the garage doors and a big ding on the other. It would look bad on any home much less one listed at $650,000.
I asked the realtor why it hadn’t been fixed. “Oh, it will be very soon. The seller knows that it detracts.”
That was six weeks ago and nothing has been fixed.
Great house, decent value and off-putting features. One of these is not like the others.
How often do we have garage door dings in our businesses? We have a great product or value proposition but there is a payment policy that customers don’t like or a service rep who is unpleasant or bad response times to inquiries or… And we know these things are off-putting and plan to fix them right away. But we don’t get around to it. We’re like the investor who renovates the house but only gets it 99.3% right.
Thought for the day: look for the dings and flaws in your value proposition. Find the dent in the garage door and fix it ASAP.