While skimming a pile of magazines–something I do for intellectual stimulation and entertainment–I ran across the picture of the Thunderbolt HM4 watch. Maximilian Busser has fashioned a high end watch based on the shape of twin jet engines of the A-10 Thunderbolt II U.S. fighter. Wow, what a cool looking watch!
It instantly made me smile.
Good products and services do that. They cause momentary delight and make us smile.
Much of what we experience in the marketplace is commonplace. Some of our interactions with products, services and those who provide them we endure.
Good design–of things or experiences–elicits a spontaneous smile. And there’s nothing like unexpected delighted to burn a good memory the brain.
What are you doing to make your customers and clients smile?