Feedback is useful if you act on it. I write books as honestly and as well as I can to help readers.
Someone wrote a less than nice review that one of my books was full of my pet peeves. I write about my experiences to provide real life illustrations. I don’t need to make up stories–I just report on what I observe and experience.
In the example cited by the reviewer, I did not mention any of the bad service providers by name (most unhappy customers don’t extend that courtesy). Instead, I focused on what could have been done to avoid or fix the problem.
My so called pet peeves are the same kinds of things that literally hundreds of readers, clients and audience members have shared with me that bother them too.
Customers’ pet peeves–irritants, problems and dissatisfactions–are golden opportunities if you act upon them rather than simply grouse about them.
Customers let you know what’s wrong, and arguing rarely if ever helps your cause.
Find out what’s bugging your customers and fix it. Find out what your competition is doing that bothers customers and make sure you don’t do it too. Customers will notice, appreciate it and do more business with you.
The customer’s pet peeve is your golden opportunity.
Instead, thank them for being honest and do what you can to un-peeve them.