World Class Driving Experience was recently featured in USA Today for their 200 mph extreme event where you can pay for the opportunity to drive that fast in a controlled environment. As a gear head the event is appealing to me although moderately expensive (it isn’t cheap to drive an exotic car that fast).
Over a year ago I attended a driving event for my 50th birthday and was completely impressed by my experience with World Class Driving (I posted a summary blog at that time).
I just received an email asking for feedback and offering me a $200 credit voucher for my next event. The survey was online, well structured and I completed it in the less than three minutes promised.
The questions indicated to me that World Class Driving was looking for ways to improve both the quality and value of their product (which is already quite extraordinary). I was impressed that they were willing to provide a significant monetary credit for a brief survey.
Of course all this begs the question: what are you willing to pay for customer feedback?