Darcey Saner, 31, of Denver, thinks she is worth more than her current $65,000 a year job. That’s what compelled her to spend $8,500 on a billboard on South Santa Fe Drive that reads, “Hire the best. $100K minimum. Best benefits, perks and incentives employs me.” Never mind that Darcey added an unnecessary “s” to “employ,” as her price range is well out of range as a school teacher or proofreader.
The billboard also includes a somewhat sultry picture of her in a vest.
It doesn’t include any indication of her talents, abilities or interests, other than the pay and benefits.
What to make of this? Saner considers herself a risk-taker, “No pain, no gain.” She also figures even if she doesn’t land a job, she has a great story to tell her grandkids.
At least one personnel specialist calls the effort “tacky.” The specialist adds “the employer advertises, you go to them, and that’s the way it’s always been.”
For that last point, I give Saner an A+. There are generally three types of players in any industry: the rule makers, the rule takers and the rule breakers. Saner falls into the last category and that, in my opinion, is worth something.
As for the rest of her strategy, I can only say that if I had a $100K opening in my own firm, her billboard wouldn’t motivate me to call.
So far the only calls she’s received are from people who thought she was looking to hire someone for $100,000.