Each year Anchor Steam brews a special beer for the holiday season. Serious beer drinkers look forward to each year’s release. This year’s ale not only tastes great but comes with a label that conveys a great sentiment to customers:
This is the thirty fourth “Our Special Ale” from the brewers at Anchor. It ia sold only from early November to mid-January. The Ale’s recipe is different every year, but the intent with which we offer it remains the same: joy and celebration of the newness of life. Since ancient times, trees have symbolized the winter when the earth, with its seasons, appears born anew. (A tree is central to the the design of the label.)
Merry Christmas and Happy New Year. Anchor Brewing Co 2008
Can information add value to a product or service? I think Anchor Steam proves that it can.