Those were the words John McCain used to describe Barack Obama’s campaign promises. While I’m not sure I agree, it was a lovely turn of the phrase.
Unfortunately I find McCain’s promises to be substantive and boring. That’s a problem for him.
Leaders, including politicians, are always challenged to deliver meaningful and substantive messages in inspirational and encouraging ways. If I have to choose between the two, I’ll take substance over style. When it comes to the general electorate, however, that isn’t generally the case.
What are you doing to make your substantive ideas enticing and exciting to those you lead?